The full-stack frontier systems firm for operators who build at the edge of what's possible.
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The role
We build AI-native systems for founders competing at the top of their category. Our first wave of client deployments goes live this quarter. You'll build the agent infrastructure behind it — the prompt architecture, the orchestration layer, the evals that tell us when a system is actually working, and the integrations that plug our stack into the tools our clients already run. Built once for us, and for the operators who run on our systems next.
What you'll do
- Ship the agent orchestration layer behind our first client deployments
- Build the prompt architecture and retrieval stack that powers every funnel we sell
- Own the eval harness — the thing that tells us when an agent is good enough to ship
- Design the integration surface so we plug into GoHighLevel, Notion, Airtable, and the long tail of founder tooling
- Set the bar on latency, failure recovery, and observability across every client system
What we're looking for
- Shipped production LLM systems — not just prototypes, not just notebooks
- Deep fluency in the modern agent stack: MCP, tool-use, retrieval, eval frameworks
- Strong opinions on where LLMs fail and how to design around it
- Comfortable owning a system end to end, from prompt to production
- Bias toward shipping, not whitepapering
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The role
We sell strategy, but we ship systems. You'll build the internal tools and client-facing products that sit underneath every engagement — dashboards, reporting layers, lead scoring, automation bridges, custom CRMs where GoHighLevel can't go. You move fast, you ship production code, and you care about what the system actually does for the operator on the other end.
What you'll do
- Build internal tools that every client engagement runs on
- Ship client-facing dashboards, reporting surfaces, and custom automation where off-the-shelf falls short
- Work across the stack: TypeScript, React/Next, a real backend, a real database
- Partner with the funnel and AI teams to productize what we're selling
- Set the bar for shipping velocity and code quality early
What we're looking for
- Full-stack fluency: TypeScript, React/Next, Postgres, and the patience to wire up the last 20%
- Shipped products at early-stage companies — know what that actually costs
- Strong taste for tooling, DX, and shipping velocity
- Comfortable working alongside non-technical operators and turning their asks into systems
- Reasoned opinions on buy vs. build
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The role
Every client that runs on our stack gets the same thing: a system that turns attention into revenue. You'll own that system end to end — the VSL, the landing page, the nurture sequences, the qualification logic, the CRM automation, and the handoff into sales. We build in GoHighLevel, Framer, and a layer of our own AI tooling on top. You'll set the template every client inherits.
What you'll do
- Architect full-funnel systems — VSL scripts, landing pages, lead magnets, nurture flows, CRM automation
- Build and ship inside GoHighLevel, Framer, and our internal AI tooling
- Own conversion performance across every client we deploy
- Design the qualification logic that routes leads to the right offer and the right sales flow
- Turn every shipped client into a repeatable template for the next one
What we're looking for
- Built and launched funnels that actually converted — six- or seven-figure launches preferred
- Fluent in GoHighLevel, Framer, and modern marketing automation
- Strong opinions on offer architecture, pricing, and qualification
- Understand the difference between a funnel that looks good and one that pays
- Comfortable owning performance, not just production
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The role
Every client we ship needs to feel like one thing across funnel, dashboard, and brand. You'll set the design language we use internally and the one that carries into every client deployment. AI is the material beneath the surface, not the surface itself — no chatbot panes, no magic-wand buttons, no "AI" stamped on the UI. The system you build here is what every partner-rendered surface on our stack will inherit.
What you'll do
- Own the end-to-end design of SBS's own product surfaces and client deployments
- Define and maintain the visual and interaction language — type, motion, voice, components
- Partner closely with engineering on the craft, not just the spec
- Shape brand expression across app, web, funnel templates, and client-facing surfaces
- Push back on patterns that are fashionable but wrong for this product
What we're looking for
- Built and shipped a design system from scratch at least once
- A portfolio of consumer or SaaS work you personally shipped, not just shaped
- Strong point of view on craft, restraint, and where detail matters
- Allergic to generic "AI-first" UI patterns — chatbot panes, magic-wand icons, copilot surfaces
- Strong writer; understands that copy is part of the interface
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The role
Founders don't have a brand problem — they have a voice problem. You'll define ours, and every client's. You'll own the editorial bar across every surface: website, VSL scripts, email, social, long-form content, client decks. We're allergic to generic coach-speak and LinkedIn slop. The writing here is sharp, confident, and exact. You set that bar.
What you'll do
- Define the editorial voice for SelfBuiltSystems and every founder we deploy on
- Write the copy that sits on every surface — site, VSL, email, ads, social, decks
- Own the brand system: typography, visual language, tone guardrails
- Lead the content engine — long-form, short-form, and everything in between
- Work shoulder to shoulder with the founder on thought leadership and positioning
What we're looking for
- Strong writer. Not good, strong. Show us what you've written
- Built a brand from scratch at least once — founder brand, company brand, or both
- Allergic to generic "thought leadership" voice, founder-coach speak, and LinkedIn slop
- Taste: restrained, confident, exact
- Fluent at moving between copy, design, and strategy without losing the thread
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The role
Strategy is worthless without delivery. You'll own the operation end to end — from signed contract to live system. SLAs, project throughput, client outcomes, and unit economics. You're the one who decides what gets templatized, what stays custom, and where the next process goes. The delivery model you build here is the thing every future hire inherits.
What you'll do
- Own client delivery end to end — scope, timeline, throughput, and outcomes
- Set and run against SLAs on every engagement
- Partner with funnel, AI, and engineering to turn delivery into a repeatable system
- Decide what stays custom and what gets templatized
- Own unit economics per client and report against them to the founder
What we're looking for
- Senior delivery or operations experience at an agency, consulting firm, or productized service business
- Have run a live delivery operation against real SLAs — not just designed one
- Know what a good margin per client looks like, and what kills it
- Fluent in both the project plan and the client call
- Comfortable insourcing, outsourcing, and templatizing in parallel
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The role
You'll be our first commercial hire. That means closing the next handful of strategic founder clients yourself — the anchors whose deployments become the proof points for everyone else — figuring out what actually works, and then turning it into a repeatable motion the rest of the team can run. Senior role reporting to the founder, with real input on product direction. The role is a founder's job in everything but title.
What you'll do
- Source, qualify, and close strategic founder clients in the near term
- Shape pricing, packaging, and contract structure with the founder
- Build the early pipeline, playbook, and deal desk from first principles
- Lead commercial conversations alongside engineering, funnel, and delivery
- Feed structured wins and losses back into product, pricing, and positioning
- Hire behind yourself once the motion is working
What we're looking for
- Track record closing five- and six-figure deals in agency, SaaS, or productized-services markets
- Comfortable carrying a bag yourself — have closed deals with founder-CEO and CMO buyers
- Sharp written and verbal communication; you lose no deals to a bad deck
- Comfortable selling a product that is still being built
- Excited to build the commercial function from zero — not inherit one