The Content Factory Protocol · A 6-Week Build with SelfBuiltSystems

// the control room

the feed above is the output.
this runs it.

One master system behind everything: ideation, pre-production, post-production, distribution, and the virality engine, with agents doing the grind and you flying the machine.

Content Factory
Operating System

Dashboard Pre-Production Post-Production Virality Engine Distribution

Dashboard

FACTORY ONLINE

● live production

Ideation

Supported

Agents

Governed

Distribution

Multi-channel

Analytics

Live

Output overview7D

3.0

posts / day

1.4M

reach / 30d

Agents6 running

Research agentSUPPORTED

Script & hook agentREADY

Edit & assembly agentRUNNING

Virality analyserLEARNING

Distribution + schedulerQUEUED

Live telemetryPrivate

Assets / week

Humans in loop

Avg. likes / post

38.4K

Viral hit rate

1 : 14

Pre-production. Post-production. Virality. Distribution. One system, piloted by you, run by agents.

// the reason you are stuck

You are the factory.
And that does not scale.

Every post, every lead, every follow-up runs through you or one overworked person. You have tried the ads. You have tried posting. Maybe you have AI tools sitting unused. The problem was never effort. It is that a person is not a system, and a single tool is not a system. What actually moves a business is the machine that connects them, and almost nobody has built you one.

The reps you skip, the ideas you never ship, the reach you rent and lose the moment you stop paying. That is the cost of not having a factory.

A real content factory runs in its own loops. Agents research, script, cut, and queue. It cooks up content on its own. All you need to learn is how to pilot it.

// straight with you

This is not another
"post more" course.

We are not gurus selling a highlight reel. We built the systems behind a personal brand grown past 1.4 million followers, deployed AI across the full stack with global partners, and scaled 60+ businesses. We took everything that works and turned it into a protocol you run, with us next to you while you build it. The reps are yours. We make them simple.

Nobody catches the operator who finally has a machine doing the work.

// what's inside

the protocol.

Six weeks. Every week ends with something built, shipped, and live. This is assembly, not information.

Week 1 · Foundation

The offer & the operator

You will lock in the AI-native business model, and the economics of one operator plus AI
You will pick and sharpen your offer, your buyer, and your promise
You will build the operator mindset: energy, focus, and why volume beats perfection

You ship: your offer, written and public.

Week 2 · Distribution

The personal brand engine

You will nail the positioning and pin architecture that makes strangers follow
You will master the content formats that built billions of views: hooks, story, open loops
You will record once and distribute everywhere with the repurposing system
You will master the yap, engineered: talking to camera is the fastest trust-builder on the internet, because the brain reads unscripted speech as honesty. We train the reps, the hooks, and the delivery until you hold attention effortlessly, even if all you want to be is a world-class yapper
Never want to be on camera? Fine. You will deploy our agentic faceless content strategies and run the machine without your face. The brand is the system, not one person, and we have built more than one way to feed it

You ship: profile rebuilt + your first content live.

Week 3 · The Agentic AI Machine

AI-native systems & agents

You will assemble your content factory: research, script, edit, and repurpose with AI
You will switch on automations and agents that run lead capture and follow-up without you
You will command the stack that makes one person run like a team of five

You ship: one working automation + your content engine running.

Week 4 · Autonomous Acquisition

The pipeline

You will install the acquisition sequence: content warms the market, systems open the doors, automation carries people to the call. Nobody wants to be sold to; the sequence gets you bought
You will deploy our autonomous connection engine, an AI we built that finds the right people for you, buyers, partners, investors, vets the match, and opens the conversation on your behalf, while a manual SDR team is still copy-pasting its 40th message of the day
You will turn content into inbound, run outbound that does not feel gross, and take DMs to booked calls
You will get found inside ChatGPT, Perplexity, and AI answers with AI search and GEO
You will install CRM discipline: every conversation tracked, every follow-up automated

You ship: 10 real conversations started, tracked.

Week 5 · The Close

Sales & conversion

You will run the audit-style call: diagnose, map, prescribe. Never pitch
You will master objection handling, pricing confidence, and collecting payment
You will turn attention into money without a sales team, yet

You ship: your first close, or 3 booked calls.

Week 6 · Advanced Scale Systems

The scale plan

You will run paid acquisition and the self-liquidating funnel model
You will know when to hire, what to delegate, and what breaks at each level
You will leave with your 90-day roadmap to a machine that compounds without you

You ship: your 90-day scale plan. Graduation.

// included free

the toolkit.

Bonus 01

The Swipe Vault

Our ad swipes, VSL scripts, offer templates, and funnel copy. The exact assets we deploy for paying clients.

~~$197~~ → free

Bonus 02

250 Master Prompts

The full marketing AI prompt arsenal: content, copy, research, strategy. Battle-tested across 60+ brands.

~~$97~~ → free

Bonus 03

N8N Plug-and-Plays

Ready-made N8N and Zapier automations you import and switch on: lead capture, follow-up, content repurposing, CRM sync.

~~$147~~ → free

Bonus 04

1,000 Viral Hooks

A thousand proven hook lines, sorted by niche and format, so the first three seconds of every post are never a guess again.

~~$197~~ → free

Bonus 05

AI Video & Image Gen Kit

Free video and image generation, set up: the tools, the prompts, and the workflows to produce visuals without a designer.

~~$147~~ → free

Bonus 06

The Connection Engine

Access to the autonomous networking AI we built: it connects you with vetted, right-fit people, buyers, partners, investors, automatically, while you make content. Your outbound, running without you.

~~$497~~ → free

Super Bonus

Lifetime Access

Every training, replay, and template, yours forever. Community and live calls are cohort-bound; the content is yours to keep.

~~$497~~ → free

// receipts

this is not new.

The protocol is the packaged version of systems we have already run, at every level, for years. Every case below is the same machine, the Content Factory, with a different module doing the heavy lifting: offer, content, distribution, delivery, monetisation.

Medical · Aesthetics · Florida USA

Dr Kat Kesty, MD · St. Petersburg Skin & Laser

~$1.3M → ~$2.3M ARR · doubled in 24 months

The protocol applied to her personal brand, content, VSL, and the systems behind the practice. Healthy month-over-month growth, a second fellowship-trained doctor added (Dr Chelsea Kesty), both fully booked today.

This one you can verify yourself. The VSL and consultation engine we designed still run on their site right now. That is the practice, that is the team, that is the machine, live in production.

Personal brand systemsContent engineVSL & consult funnelMonetisation engine

stpeteskinandlaser.com

St. Petersburg Skin & Laser — Dr Kat Kesty and Dr Chelsea Kesty, live site

Visit the live site ↗

Creator · Education · The Full Machine

Timon Kriek · GIIFTD

1.4M+ on Instagram · ~3M across platforms

This is the deepest build in the portfolio. We architected the monetisation systems behind the audience, and engineered the offer, curriculum, and delivery infrastructure of the education business itself: the funnels, the product experience, the systems that turned billions of views into predictable revenue, running without him on camera every day.

Offer engineeringCurriculum & delivery systemsFunnel architectureMonetisation engine

@timon.kriek · 1M followers ↗

timon · game changer

Game Changer — offer and delivery system design

timon · accelerator

Accelerator — offer and delivery system design

The actual design files. Offer, funnel & delivery systems — engineered by us.

Education · Info Business

Gifted Academy

$0 → $40k MRR in under 4 months

Offer, funnel, and content engine productised from zero to recurring revenue in one quarter.

Finance · European Investment Operator

Edgars Podnieks

Content factory · conversion systems · monetisation ecosystem

Founder & CEO of an investment management company operating across Dubai and Central Asia. Inside the Content Factory we architected his content systems, designed the conversion systems, and built the monetisation ecosystem around the firm, so attention, trust, and deal flow work as one machine. The output travels: a single asset has pulled 91.2K likes and 128,000 shares, reach far beyond the size of the account.

Content factory buildConversion systemsMonetisation ecosystem

@edgars_podnieks ✓ ↗ the firm · @daltyn_invest ↗

Award-Winning · 7-Figure Ecom Agency

Jandre de Beer · V8 Media

Record month in sales · under 30 days

An award-winning, seven-figure ecommerce agency. We installed and tuned the sales systems behind the operation, and the record month landed inside the first 30 days of working together.

Tech · Ecosystem Builder

Buntu Majaja · SA Innovation Summit

Record month in sales · under 2 months

Founder of one of Africa's leading innovation platforms and a tech & AI thought leader. Systems and strategy work produced a record sales month within two months.

Agency · Multi-Company Operator

Dean White · King Contractors

$100k+ in sales unlocked

Systems-based work and strategic advisory across his companies, not just one, that helped Dean close over $100k in sales.

Fitness · Creator · 577K

Blaine Riley

Monetisation built to match the growth

Inside the Content Factory we engineered his content systems and structured the offer, funnel, and backend, so every part of the machine works together: the content plan, the pivots, and money moving at the speed of a 577K audience whose pinned posts alone sit at 4M+ views.

@blainerileylifts · 577K followers ↗

Fitness · Celebrity Trainer

Simone Estelle

Systems + monetisation behind the brand

Celebrity fitness trainer. We built and advised the monetisation systems and business strategy behind the brand.

@iamsimoneestelle · 67K followers ↗

Venture Capital

Anas Ben Meidoub · Ryad VC

2x international revenue potential · 4 months

Data-driven expansion strategy: three emerging markets identified, key partnerships secured inside four months.

Creator · Women’s Transformation

Amanda Ancheta · SHE RISES

37K followers · monetisation engine in build

Helps women break self-sabotage and rebuild into their strongest self. We work the systems and monetisation side as the audience compounds, the SHE RISES brand, productised.

@amandaancheta_ · 37K followers ↗

Creator · Travel & Lifestyle · TV Personality

Deya Bazan · Hulu & Disney+

Pinned posts at 1.4M and 1M views · Miami

TV personality seen on Hulu and Disney+. Inside the Content Factory we architected her content system so every piece of effort works together: the content plan, the pivots when growth stalls, the adjustments when the algorithm shifts, and the positioning that pulls her ideal audience. The output runs into the millions of views.

@deyabazan · 15.5K followers ↗

Creator · Coach · Verified · 287K

Chelsko · Singer & Coach

Pinned posts: 12.2M · 7.4M · 7M views

Inside the Content Factory we designed and engineered her monetisation systems and protocols, and the discipline that separates viral content from content that converts into dollars. Her page carries both: pinned posts at 12.2M, 7.4M, and 7M views, and the systems underneath that turn that attention into revenue.

@chelskocoaching · 287K followers ↗

// live output · straight off the factory floor

the factory floor, live.

Live output from content factories we architected with the operators on this page. Real accounts, real screenshots, numbers you can verify right now. Underneath every one sits the same machine: a system where every post, funnel, and follow-up works together, that knows when to change the content plan, how to pivot through stagnation, what to do when the algorithm shifts, and how to pull the exact buyer you want.

And look at the last one closely. A physician-only dermatology practice with a modest following, sitting next to pages doing millions of views. That is the point: views are the billboard, the system is the business. Some of our best factories are quiet ones that simply make money. Creators, coaches, an investment firm, a medical practice — different verticals, same machine.

edgars · factory output ↗

128K shares · one asset ↗

edgars · the machine keeps shipping ↗

deyabazan · pinned 1.4M + 1M views ↗

blainerileylifts · pinned 4M + 1.1M views ↗

chelskocoaching · pinned 12.2M + 7.4M + 7M ↗

stpeteskinandlaser · medical practice ↗

91.2Klikes

2,096comments

128Kshares

The message that followed. This is what working with us looks like in your inbox.

CreatorsEducatorsMedical practicesInvestment operatorsAgenciesContractorsFitness brandsVenture capitalE-commerce

Different industries. Same machine.

// the creator wall

the accounts behind
the systems.

Inside Gifted Academy, my partner Timon led the content and virality side, how to post, how to go viral. I built the other half: the business, monetisation, and AI systems layer. The creators below ran their content engines; we built and advised the monetisation systems and business strategy behind them. Because attention was never the hard part. Turning it into revenue is.

timon.kriek ✓

Timon Kriek 🇿🇦

304posts

1Mfollowers

314following

Monetisation systems · business + AI strategy

amandaancheta_

Amanda Ancheta · SHE RISES

262posts

37Kfollowers

112following

Monetisation systems · business strategy

deyabazan

Deya Bazan · Travel & Lifestyle

231posts

15.5Kfollowers

1,110following

Content factory · systems architecture

blainerileylifts

Blaine Riley

1,648posts

577Kfollowers

1,867following

Monetisation systems · offer + funnel

tayne_devilliers

Tayne De Villiers

189posts

450Kfollowers

399following

Monetisation systems · brand strategy

chelskocoaching ✓

Chelsko

5,106posts

287Kfollowers

408following

Monetisation systems · content that converts

jackplandry

Jack Landry · Transformation Coach

606posts

82Kfollowers

247following

Monetisation systems · offer architecture

iamsimoneestelle

Simone Estelle

665posts

67Kfollowers

719following

Monetisation systems · brand strategy

ttd_athletics

Till The Death

61posts

272Kfollowers

9following

Monetisation systems · brand build

viraldowntown

Viral Downtown

5,722posts

265Kfollowers

59following

Monetisation systems · media strategy

growthwithb

Brandon Kour

271posts

11Kfollowers

263following

Monetisation systems · business strategy

3M+ FOLLOWERS

across nine creator and media accounts whose monetisation systems and business strategy we built and advised.

[ SLOT · Add graduate before/after screenshots here after cohort 1 ]

// the numbers

what it's worth.

Week 1-6 protocol (the full 6-week build)$1,997

Weekly live group calls$1,200

The AI content factory system$997

The Swipe Vault$197

250 Master Prompts$97

N8N Plug-and-Play Automations$147

1,000 Viral Hooks$197

AI Video & Image Gen Kit$147

The Connection Engine (autonomous networking AI)$497

Lifetime access$497

Total value$5,973

Founding cohort pricing. The private-client version of this system starts at $15,000.

~~$1,997~~→$297save $1,700 · founding cohort only

$297

pay in full

Get in

$167×2

split pay

Split it

is this you?

// build the factory if

You want to make money online and you are done collecting information instead of building
You run a service business, agency, coaching, or ecommerce and know AI + distribution is the unlock
You will trade 6 weeks of real reps for a machine that compounds for years
The camera scares you a little. Good. We kill that in week 2
You want a system, not a savior

// keep your money if

You want passive income by next week
You want to "learn content" without ever posting
You expect your first videos to look polished
You see followers as metrics instead of people
You want the result without the reps. This is a volume game

// no filter

the machines are alien.
the people are not.

Bad lighting, real rooms, real cohort calls. This is what building the machine actually looks like from the inside.

cohort call · building live

with timon · working session

coaching · systems review

mentorship · in the room

feedback loop · live

the build · unfiltered

// who built this

hey, i'm jean jacques.

I built the systems behind one of the fastest-growing personal brands out there, and I have deployed AI at the highest level, alongside partners like Huawei and BYD, inside G20 and World Economic Forum working groups. Then I did the thing almost nobody in this space has done: I took the machine that scales billion-dollar deal rooms and packaged it for operators building from a bedroom.

This protocol is that machine, documented. Not theory I read in a book. The exact system I have run, tightened so you move through it faster than I did. I am not here to sell you a highlight reel. I am here to hand you the reps and stand next to you while you build.

1.4M+

followers built

$40k

MRR in 4 months

60+

brands scaled

G20

working groups

what you walk away with.

A machine, not a habit

A content factory that runs on a system, not on your willpower.

An offer that converts

Priced and positioned so attention actually turns into money.

AI systems that scale you

Automations and agents doing the repetitive work. One operator, output of five.

The confidence of reps

Six shipped builds. The cringe dies in volume. Confidence is manufactured.

A pipeline, not hope

Tracked conversations, booked calls, and a close process you have run.

The 90-day map

The exact plan to a machine that compounds without you.

Build my factory →

questions.

What if I can't make the live calls?

Every call is recorded and in the portal same day. The weekly builds are what matter; the replays cover the rest.

I'm a complete beginner. Is this too advanced?

The protocol starts at the offer level: what you sell and who buys it. If you can follow instructions and do the weekly build, you're qualified. The community and team are there when you're stuck.

I already run a business. Is this too basic?

Operators get the most out of weeks 2 to 6: distribution, AI systems, and pipeline are exactly what's capping you. And the ascension path exists if you want us closer to your business.

Do I need to be technical to do the AI parts?

No. We give you the blueprints and the prompts. If you can copy, paste, and follow a video, you can run the systems. That's the whole point of a factory.

What platforms is this for?

Instagram, TikTok, YouTube, Facebook, X, and LinkedIn. The methodology is platform-agnostic; the algorithm module covers what's weighted where, as of now.

Can I get a refund?

The Build Guarantee: complete all six weekly builds, do the actual work, and if you feel you got no value, we refund you or seat you in the next cohort free. What we don't refund is buying and not building.

Is there coaching and community?

Yes. Weekly live group calls, a private cohort community with the team answering daily, and a group chat to lock in with other builders. Community and calls are cohort-bound; the content is yours for life.

Will there be another cohort?

Yes, and the price goes up. Founding cohort pricing happens once.

// operators & enterprises

need this built with you, or for you?

The protocol is the $297 way in, and for most operators it is the right one. But if you run a serious company and want our team architecting your content factory directly, done-with-you or done-for-you, that track exists. Engagements start at $6,000. No sales team chasing you, no pressure loop: fill out the application, book the call, and we will tell you straight whether we can move your numbers.

Apply · operator & enterprise track →

stop making posts.
build a content factory.

the feed above is the output.
this runs it.

FACTORY ONLINE

You are the factory.
And that does not scale.

This is not another
"post more" course.

the protocol.

The offer & the operator

The personal brand engine

AI-native systems & agents

The pipeline

Sales & conversion

The scale plan

the toolkit.

The Swipe Vault

250 Master Prompts

N8N Plug-and-Plays

1,000 Viral Hooks

AI Video & Image Gen Kit

The Connection Engine

Lifetime Access

this is not new.

the factory floor, live.

the accounts behind
the systems.

what it's worth.

is this you?

// build the factory if

// keep your money if

the machines are alien.
the people are not.

hey, i'm jean jacques.

what you walk away with.

A machine, not a habit

An offer that converts

AI systems that scale you

The confidence of reps

A pipeline, not hope

The 90-day map

questions.

need this built with you, or for you?

you can keep posting.
or build the machine.

stop making posts.build a content factory.

the feed above is the output.this runs it.

FACTORY ONLINE

You are the factory.And that does not scale.

This is not another"post more" course.

the protocol.

The offer & the operator

The personal brand engine

AI-native systems & agents

The pipeline

Sales & conversion

The scale plan

the toolkit.

The Swipe Vault

250 Master Prompts

N8N Plug-and-Plays

1,000 Viral Hooks

AI Video & Image Gen Kit

The Connection Engine

Lifetime Access

this is not new.

the factory floor, live.

the accounts behindthe systems.

what it's worth.

is this you?

// build the factory if

// keep your money if

the machines are alien.the people are not.

hey, i'm jean jacques.

what you walk away with.

A machine, not a habit

An offer that converts

AI systems that scale you

The confidence of reps

A pipeline, not hope

The 90-day map

questions.

need this built with you, or for you?

you can keep posting.or build the machine.

stop making posts.
build a content factory.

the feed above is the output.
this runs it.

You are the factory.
And that does not scale.

This is not another
"post more" course.

the accounts behind
the systems.

the machines are alien.
the people are not.

you can keep posting.
or build the machine.